America's Heartland

Decades ago, the majority of Americans were either farmers themselves or living near agricultural production. Today, millions of Americans have moved away from rural areas and have lost the connection to the sources of their food, fuel and fiber. By sharing compelling and personal stories of farmers and ranchers, America’s Heartland hopes to close that gap.

America's Heartland has brought more than 800 stories about American farm families and other agricultural stories to major audiences across the U.S.

“We think it’s absolutely essential that a positive image of agriculture be shared with the vast majority of Americans who are no longer working in the industry,” says Michael Sanford, Vice-President of Content Creation for KVIE Public  Television/America’s Heartland. “Learning about the business of agriculture today contributes directly to its future, and, hopefully, we can help people understand that farmers and ranchers share the same values as they do: a strong commitment to food safety, animal welfare, environmental stewardship and providing good food value.”

The award-winning America’s Heartland is the only nationally-distributed program on U.S. agriculture airing on public television and RFD-TV, reaching more than 38 million viewers each season. Since its inception in 2005, America’s Heartland has brought more than 800 stories about American farm families and other agricultural stories to major audiences across the U.S. As a sponsor of Season 7, Farm Credit looks forward to helping bring more of these stories to the American public, further educating the nation about how food products make their way from the farm to the table.