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National Cattlemen's Beef Association

Last year, Florida-native Caroline Dailey and two teammates stood up and delivered an original marketing presentation promoting beef to a room full of industry professionals – quite an undertaking for a then-high school sophomore. It was worth it, though, as they earned first prize in the National Cattlemen’s Beef Association (NCBA) national marketing competition, and the $500 check that came with the honor.

“I was nervous giving the presentation,” Caroline says, “But I’m glad I did it. It made me more confident in public speaking, and also better at gathering information and putting it together into a good presentation.” Caroline, who doesn’t live on a farm, says the process was especially educational for her because it gave her the opportunity to visit ranching operations as part of her research.

NBCA represents 230,000 cattle breeders, producers, and feeders.

NCBA represents more than 230,000 cattle breeders, producers and feeders. As an advocate for the cattle industry’s policy positions and economic interests, it develops programs to ensure the continued vitality of the beef industry. These efforts focus on developing future ranchers and producers through Farm Credit-supported youth programs and conferences, and educational programs for young and beginning professionals. In addition to the marketing competition, NCBA also hosts the annual Beef Quiz Bowl, provides scholarships to undergraduate students who are pursuing careers in the beef industry, and organizes both the Young Producers Council and Young Cattlemen’s Conference.

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