Welcome Back,

Menu

Farm Credit and United Soybean Board Join AFBF as Sponsors of America’s Heartland

NEW ORLEANS, LA. (7/25/2011) At the 2011 Ag Media Summit in New Orleans, America’s Heartland, the award-winning national television series celebrating American agriculture, announced September 5 as the premiere week of its seventh season on public television and the RFD-TV cable and satellite channel.  America’s Heartland also acknowledged two new production funders as well as the return of a legacy sponsor.   Farm Credit and the United Soybean Board are joining the American Farm Bureau Federation as supporters of the only national program educating consumers about the origins of their food, fuel and fiber. AFBF has supported the series since its launch in 2005; this year, their sponsorship aligns with their renewed education outreach efforts through the American Farm Bureau Foundation for Agriculture.

“Our partnership with America’s Heartland is a prime example of how Farm Credit is collaborating with the industry to bring the experience of farmers and ranchers closer to consumers,” said Christina Bowen, National Contributions Director for Farm Credit.”

 “Consumers today take greater interest in where their food is coming as well as issues that touch on agricultural sustainability, environmental concerns and animal welfare,” said Michael Sanford, vice-president of content creation at KVIE Public Television in Sacramento, which produces the series.  “We’re extremely grateful that Farm Credit, AFBF and USB are providing the essential support needed to help us share agriculture’s positive and pro-active efforts with non-farm viewers.”

The first of 22 half-hour episodes of America’s Heartland’s seventh season begins airing on more than 230 public television stations the week of September 5.  While each PBS station sets its own airdate and time, RFD-TV viewers will see episode 701 on Wednesday, Sept. 7 at 8:00 p.m. EDT and again on Sunday, Sept. 11 at 8:30 p.m. PDT (see schedules and PBS station carriage at www.americasheartland.org and www.rfdtv.com).

Season seven will take viewers all across the heartland to meet the people who play a critical role in the well-being of all our lives.  In addition to long form stories on farm families and production agriculture, America’s Heartland serves up special consumer segments like Farm to Fork, Fast Facts about Food, Off the Shelf, and Harvesting Knowledge.  

Farm to Fork takes nationally-known chef Dave Lieberman into the heartland for cooking ideas that viewers can use at home. Fast Facts about Food delivers detailed information about nutrition.  And new for season seven, Ask a Farmer gives viewers a chance to ask questions that touch on many aspects of agriculture today.  

The www.americasheartland.org website also gives consumers easy connections to topics, educational resources, search functions and video offerings, such as “Agrinomics,” a feature that educates viewers about the economics and business of agriculture . To give viewers immediate access to stories and special segments, America’s Heartland has expanded its social networking outreach with updated features and information on Facebook and Twitter.  Video plays an increasingly important role on the America’s Heartland YouTube Channel, currently welcoming more than 90 thousand visitors each month.  

Currently, America’s Heartland episodes reach close to one million viewers per episode, or 44 million viewers per season.  The series is available on public television in 20 of the top 25 U.S. television markets.  It receives in-kind production support from many prominent agriculture organizations, including the National Corn Growers Association, U.S. Grains Council, American Soybean Association, FFA, National Association of Wheat Growers, and the National Cotton Council of America.

America’s Heartland is still seeking additional funding support for season 7.  For more information, and to learn more about the series, contact Michael Sanford at (916) 641-3546 or msanford@kvie.org, or Series Producer Jim Finnerty at (916) 641-3516 or jfinnerty@kvie.org.