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From the Field: 2012 Food Integrity Summit

The Center for Food Integrity (CFI) is dedicated to building consumer trust and confidence by bringing together stakeholders at every level of the food chain. Last month, more than 160 attendees met in Chicago to discuss ethics and values in today’s food system. In this guest post, Terry Fleck, executive director for CFI, shares some highlights from the event.

The 2012 Food Integrity Summit – A Forum on Ethics, Values and Trust in Today’s Food – was a huge success! The Summit, held in Chicago October 23-24, reached record attendance of 165 participants from across the food system. The agenda focused on how to build consumer trust in the food system. The new forum focus targeted three objectives:

  • Better understand consumer perceptions and concerns about food
  • Improve the ability to work with diverse stakeholders to build trust in food
  • Identify resources that can help build trust

The keynote speakers and panelists provided insight on what undermines consumer trust and how it can be restored and preserved, how to identify stakeholders who influence trust, how climate change is impacting today’s food and much more.

In addition to the keynote speakers and panelists, CFI unveiled the 2012 Consumer Trust in the Food System research, and introduced the new Ethical Choice video, which addresses how today’s food system will meet the growing global demand to produce more food using fewer resources.