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The AGgregator

From the Field: 2013 National Agri-Marketing Conference

You didn’t have to look far at the 2013 National Agri-Marketing Conference this week to see that the future of agricultural is in good hands. College students from across the country competed in a marketing competition during the three day event that brought together industry professionals from the fields of marketing, communications, public relations and advertising.

The competition consisted of the development and presentation of marketing campaigns for agriculture products and services. Students were judged by industry professionals beginning on Tuesday and ending with the finals on Thursday afternoon. Congratulations to all the teams on a job well done, including the University of Minnesota who took home first place in the competition and GreenStone Farm Credit Services' Melissa Rogers who was honored with the Outstanding Professional Award.

The recognition continued with The Best of NAMA Awards which honored the best work of 2013. Six Farm Credit organizations were recognized for their marketing campaigns or components including 1st Farm Credit Services, AgStar Financial Services, Farm Credit Bank of Texas, Farm Credit Mid-America, Farm Credit Services of America and GreenStone Farm Credit Services. Congratulations to all the winners – we hope you had a chance to celebrate your accomplishments at The Best of NAMA Awards Reception, which was sponsored by Farm Credit through the National Contributions Program.

The conference also provided attendees with an opportunity to network with others throughout the industry and brush up on their marketing strategies and tactics by attending keynote sessions, workshops and panel presentations. The theme of the conference was “forging new frontiers” and many of the sessions focused on the importance of digital communications and the overall evolution of agri-marketing.

Were you in Kansas City for NAMA this week? We’d love to see your photos and hear how your experience was. Drop us a note at ask@farmcredit.com or leave a comment below.

Photo: Chuck Zimmerman, AgWired